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What Makes Anthropologie Stores So Special?

Anthropologie has developed a truly distinct in-store experience; one that evokes emotional attachment and inspires discovery. How does the brand achieve this…

How Anthropologie Leverages Pop-Ups to Expand its Role as Customers’ ‘Happy Place’

Pop-up shops can serve multiple purposes, from testing the waters of a new geography to giving digital brands a venue for meeting…

Wrangler, M&S, Anthropologie and More Mark Earth Day with New Sustainability Initiatives

Brands have been touting their green credentials and launching new initiatives all month in the leadup to Earth Day, and those efforts…

Recommerce Update: New Balance Launches Resale Program, Anthropologie Expands Denim Recycling

New Balance and Anthropologie have both announced new initiatives to enhance ongoing sustainability efforts: New Balance is now accepting and selling secondhand…

Anthropologie Partners with Pinterest for Wedding-Themed Pop-Up in NYC

Anthropologie has teamed up with Pinterest to showcase some of the year’s biggest wedding trends alongside its Anthropologie Weddings bridal collection in…

Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? The specific challenge for women’s apparel…

Anthropologie and Pinterest Unveil Holiday Showhouse Pop-up in Brooklyn

Anthropologie has partnered with Pinterest to create its Holiday Showhouse, a fully shoppable pop-up in a Brooklyn Heights brownstone. The pop-up, open…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

Urban Outfitters Hires 26-Year Nordstrom Vet to Lead Anthropologie

Urban Outfitters has named Tricia Smith as Global CEO of Anthropologie. She replaces Hillary Super, who stepped down on April 10, 2021….

Anthropologie Debuts First Digital-Only Catalog on Pinterest

Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect with consumers searching for…

Anthropologie Leverages In-Store Events To Acquire New Customers And Understand Spend Patterns

Even as “nonessential” retailers operate exclusively online during the COVID-19 pandemic, they still have the chance to rethink in-store experiences for when…

Anthropologie Brings AR, CGI Into Online Furniture Shopping Experience

While many say a picture is worth a thousand words, Anthropologie seeks to multiply its images’ value even further than that throughout…

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