Dr. Martens has selected the Amperity customer data cloud solution to support its global data and marketing operations strategy. The UK footwear brand is seeking the ability to recognize and engage customers consistently across all channels, using the platform’s AI-powered identity resolution and insights to scale data maturity while ensuring privacy compliance.
“At Dr. Martens, we’re not just selling iconic boots, shoes and sandals; we’re elevating retail experiences that exceed expectations,” said Lynn Ritson, Global Digital Director at Dr. Martens in a statement. “Selecting Amperity demonstrated our commitment to enhancing customer engagement with AI-powered personalization. Initial results show we can better serve our customers across all touch points while driving business growth.”
The brand’s adoption of this technology comes at a time when digital commerce is adapting to evolving privacy regulations and the long-awaited deprecation of third-party cookies.
In March 2024 Dr. Martens debuted its ReWair resale program.
Advertisement
